Vice President and General Manager, AMEA
Brian White is Lattice’s Vice President and General Manager, for the Americas, Middle East, Europe, and Africa (AMEA). He leads the Sales, Marketing, and Application Engineering functions in the AMEA region. Brian joined Lattice in 2016 in the same role but focused on the Industrial and Automotive segments.
After a start in Design Engineering at United Technologies, Brian held finance positions in the manufacturing, capital and business groups for Intel Corporation. Brian was part of the small team, which negotiated the Numonyx spinoff from Intel with ST Microelectronics. He stayed on with Numonyx as Strategic Planning Director, focusing on the company’s annual strategic plans, product roadmap, investments, acquisitions, and alliances. A few years later Brian was once again part of the small team negotiating the acquisition of Numonyx by Micron Technology. Brian stayed on with Micron in both strategic planning and as controller of the NAND Solutions Group. In 2012, Brian joined Fusion-IO, a company that disrupted the enterprise storage industry with innovative PCIe SSDs. He led the business operations and planning team, expanding his role once again to include strategic planning.
Brian received his Bachelor’s degree in Mechanical Engineering from Colorado State University in 1993, his Master’s degree from Stanford University in 1997, and his MBA from the University of Notre Dame in 1999.